Google Ads and paid social
We run Google and Instagram so the report shows enquiries and what they cost, not clicks and impressions.
Talk it through- Search, display and remarketing in Google
- Instagram and Facebook aimed at real demand, not at reach
- Goals, events and call tracking wired up
- Negative keywords and search-term cleanup every week
- We write the copy and build the creative ourselves
- A report on enquiries and their cost, not on impressions
The maths
We look at demand and competitors and work out what a lead should cost
The test
We start small and find what actually works
Scale
We scale what brings deals and switch off the rest
- Budget goes out, enquiries do not come in
- Enquiries arrive, but nobody knows from where
- Your agency sends a report nobody can read
Tell us where you are now
We will take a look for free and tell you whether it is worth doing at all.
What is paid search?
Ads that Google shows someone at the moment they are searching for what you sell. It interrupts nobody: the query is already typed, you simply appear first. You pay for the click, not for being seen.
What budget do we need to start?
It depends on the niche: a click in your field may cost a few cents or several dollars. Before launch we look at the real bids on your queries and say what figure it makes sense to start from. If the budget is too small to gather data, we say that too.
When do the first leads arrive?
First clicks on day one, first leads usually within the week. The first month is data collection, though: we watch which queries bring leads and which drain the budget, and prune weekly. A sane cost per lead settles in month two or three.
How is Google different from Instagram ads?
On Google the person is looking for you: warm demand, pricier clicks. On Instagram you appear in front of someone who was not looking: cheaper traffic, colder. Most businesses need both, and the question is only the ratio.